The benefits of maintaining a great online reputation are increased income, improved brand awareness, and enhanced business stability. Richard Branson once said, “All you have in business is your reputation - so it's very important that you keep your word.” Love him or hate him, these are words …
How to Strategically Segment Your Email Marketing List
Are you getting the most out of your email marketing list? If your email database isn’t segmented, you’re probably not. Segmentation is the process by which your email marketing list can be split up, or segmented, into different subscriber categories. What kinds of categories? Modern email …
Why You Should Prioritize Function Over Style in Web Design
Are you concerned with owning a “good looking” website? ...Or are you concerned with owning a website that converts visitors into customers? Fancy, flashy websites are often little more than ego-gratifying online calling cards, either on behalf of the designer or the business owner, who …