Are you absolutely sure that your website is providing your business with peak performance? In this post, we’ll discuss an effective way of optimizing the most vital pages on your website, such as landing pages or sales pages. If you want to generate the highest return from your online assets, … Read more about Why is Split Testing a Vital Component of Success?

If you’ve been keeping up with the Optemyz blog, you’ve probably noticed a trend. There’s a singular piece of advice that’s so crucial to online marketing success that it made an appearance in each of the following posts: How to Create Dangerously Effective Content How to Avoid These 7 … Read more about If Your Social Media Strategy Isn’t Working, This is Probably Why

The benefits of maintaining a great online reputation are increased income, improved brand awareness, and enhanced business stability. Richard Branson once said, “All you have in business is your reputation - so it's very important that you keep your word.” Love him or hate him, these are words … Read more about How to Protect Your Brand in 2017: The Truth About Online Reviews

Are you getting the most out of your email marketing list? If your email database isn’t segmented, you’re probably not. Segmentation is the process by which your email marketing list can be split up, or segmented, into different subscriber categories. What kinds of categories? Modern email … Read more about How to Strategically Segment Your Email Marketing List

Are you concerned with owning a “good looking” website? ...Or are you concerned with owning a website that converts visitors into customers? Fancy, flashy websites are often little more than ego-gratifying online calling cards, either on behalf of the designer or the business owner, who … Read more about Why You Should Prioritize Function Over Style in Web Design

Did you know that the vast majority of search engine users never scroll past the first page of results? What’s more, these same users generally click on organic search results over paid ads, even if they’re above the organic search results.  Estimates vary, but it’s generally believed that … Read more about Why You Should Have a Firm That REALLY Knows SEO Design Your Website

At the time of this writing, Facebook has 1.32 billion-with-a-B daily users. That should give you a pretty good idea of why so many businesses are having amazing success with Facebook’s advertising platform. If you’re looking for a way to expand your reach and sell more of your product or … Read more about How to Avoid These 7 Devastating Facebook Advertising Mistakes