Why You Should Prioritize Function Over Style in Web Design
Are you concerned with owning a “good looking” website? …Or are you concerned with owning a website that converts visitors into customers? Fancy, flashy websites are often little more than ego-gratifying online calling cards, either on behalf of the designer or the business owner, who requested an “impressive” design. Consider how many times you’ve visited […]
Why You Should Have a Firm That REALLY Knows SEO Design Your Website
Did you know that the vast majority of search engine users never scroll past the first page of results? What’s more, these same users generally click on organic search results over paid ads, even if they’re above the organic search results. Estimates vary, but it’s generally believed that about 75% of people click a link on the […]
How to Strategically Segment Your Email Marketing List
Are you getting the most out of your email marketing list? If your email database isn’t segmented, you’re probably not. Segmentation is the process by which your email marketing list can be split up, or segmented, into different subscriber categories. What kinds of categories? Modern email marketing platforms and a little savvy web development allow you […]
So what really is S. E. O.?
What is SEO? Let’s give you the low down on the SEO noun (noun phrase). It stands for: Search Engine Optimization It’s the way your “optemyz” your website to search engines (think Google, Bing, Yahoo), so that they can find you and then deliver you to the people searching for what you or your business has to […]
How to Avoid These 7 Devastating Facebook Advertising Mistakes
At the time of this writing, Facebook has 1.32 billion-with-a-B daily users. That should give you a pretty good idea of why so many businesses are having amazing success with Facebook’s advertising platform. If you’re looking for a way to expand your reach and sell more of your product or service, Facebook should definitely be on your […]
How to Protect Your Brand in 2017: The Truth About Online Reviews
The benefits of maintaining a great online reputation are increased income, improved brand awareness, and enhanced business stability. Richard Branson once said, “All you have in business is your reputation – so it’s very important that you keep your word.” Love him or hate him, these are words from a man who has enjoyed considerable financial success. […]