If you’ve been keeping up with the Optemyz blog, you’ve probably noticed a trend. There’s a singular piece of advice that’s so crucial to online marketing success that it made an appearance in each of the following posts: How to Create Dangerously Effective Content How to Avoid These 7 …
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How to Protect Your Brand in 2017: The Truth About Online Reviews
The benefits of maintaining a great online reputation are increased income, improved brand awareness, and enhanced business stability. Richard Branson once said, “All you have in business is your reputation - so it's very important that you keep your word.” Love him or hate him, these are words …
How to Strategically Segment Your Email Marketing List
Are you getting the most out of your email marketing list? If your email database isn’t segmented, you’re probably not. Segmentation is the process by which your email marketing list can be split up, or segmented, into different subscriber categories. What kinds of categories? Modern email …