Understanding Your Target Audience for Effective Content Marketing Want to know the secret sauce to business success? It’s all about understanding your target audience and creating content that truly resonates with them. But there’s more to it—choosing the right channels, aligning with your brand, …
Email Marketing
How to Strategically Segment Your Email Marketing List
Are you getting the most out of your email marketing list? If your email database isn’t segmented, you’re probably not. Segmentation is the process by which your email marketing list can be split up, or segmented, into different subscriber categories. What kinds of categories? Modern email …