Why You Should Prioritize Function Over Style in Web Design
Are you concerned with owning a “good looking” website? …Or are you concerned with owning a website that converts visitors into customers? Fancy, flashy websites are often little more than ego-gratifying online calling cards, either on behalf of the designer or the business owner, who requested an “impressive” design. Consider how many times you’ve visited […]
How to Strategically Segment Your Email Marketing List
Are you getting the most out of your email marketing list? If your email database isn’t segmented, you’re probably not. Segmentation is the process by which your email marketing list can be split up, or segmented, into different subscriber categories. What kinds of categories? Modern email marketing platforms and a little savvy web development allow you […]
How to Protect Your Brand in 2017: The Truth About Online Reviews
The benefits of maintaining a great online reputation are increased income, improved brand awareness, and enhanced business stability. Richard Branson once said, “All you have in business is your reputation – so it’s very important that you keep your word.” Love him or hate him, these are words from a man who has enjoyed considerable financial success. […]
If Your Social Media Strategy Isn’t Working, This is Probably Why
If you’ve been keeping up with the Optemyz blog, you’ve probably noticed a trend. There’s a singular piece of advice that’s so crucial to online marketing success that it made an appearance in each of the following posts: How to Create Dangerously Effective Content How to Avoid These 7 Devastating Facebook Advertising Mistakes How to Strategically Segment […]
Why Is Split Testing a Vital Component of Success?
Are you absolutely sure that your website is providing your business with peak performance? In this post, we’ll discuss an effective way of optimizing the most vital pages on your website, such as landing pages or sales pages. If you want to generate the highest return from your online assets, split testing is one of […]
Website Conversion Rate
Website Conversion Rate – Are You Leaving Money On The Table & Not In Your Pocket? First, let’s start off by understanding what conversion rate is and what it means in the marketing world. We are going to discuss the conversion rate of a website or the place that potential customers visit before they contact […]
