Copywriting makes all the difference in the world between a wildly successful marketing strategy and one that falls flat, whether you’re talking about a website, an advertising campaign, or the flyers you’ve pinned up around town.
It’s that important.
Even if you’ve “done everything right” and have a beautiful SEO-focused website, a Facebook advertising campaign, and a list of hungry leads, the written content that you choose to share with your audience is what’s going to convert them from mildly curious observers to ravenous buyers and lifetime advocates of your brand.
Copywriting is how you communicate with your audience.
So ask yourself—are you having the right conversation with them?
The trained staff of copywriters at Optemyz aren’t just your run of the mill content producers. We understand that in order to assist you in effectively communicating with your potential customers, we need to have a deep understanding of your target audience.
In a sense, our copy isn’t written “for you.” It is strategically crafted for your audience. With a blend of creative artistry and data-driven analytics, our systematic approach to copywriting will increase traffic, conversions, and audience engagement by communicating to your audience that you are the most knowledgeable source of information in your industry.
Also, it doesn’t hurt that on average content marketing generates three times as many leads as outbound marketing alone… and costs a whopping 62% less.
Learn more about our thoughts on copywriting and content marketing here, or contact us now to start a conversation.