How to Protect Your Brand in 2017: The Truth About Online Reviews

The benefits of maintaining a great online reputation are increased income, improved brand awareness, and enhanced business stability. Richard Branson once said, “All you have in business is your reputation - so it's very important that you keep your word.” Love him or hate him, these are words … Read more about How to Protect Your Brand in 2017: The Truth About Online Reviews

How to Strategically Segment Your Email Marketing List

Are you getting the most out of your email marketing list? If your email database isn’t segmented, you’re probably not. Segmentation is the process by which your email marketing list can be split up, or segmented, into different subscriber categories. What kinds of categories? Modern email … Read more about How to Strategically Segment Your Email Marketing List

Why You Should Prioritize Function Over Style in Web Design

Are you concerned with owning a “good looking” website? ...Or are you concerned with owning a website that converts visitors into customers? Fancy, flashy websites are often little more than ego-gratifying online calling cards, either on behalf of the designer or the business owner, who … Read more about Why You Should Prioritize Function Over Style in Web Design

Why You Should Have a Firm That REALLY Knows SEO Design Your Website

Did you know that the vast majority of search engine users never scroll past the first page of results? What’s more, these same users generally click on organic search results over paid ads, even if they’re above the organic search results.  Estimates vary, but it’s generally believed that … Read more about Why You Should Have a Firm That REALLY Knows SEO Design Your Website

How to Avoid These 7 Devastating Facebook Advertising Mistakes

At the time of this writing, Facebook has 1.32 billion-with-a-B daily users. That should give you a pretty good idea of why so many businesses are having amazing success with Facebook’s advertising platform. If you’re looking for a way to expand your reach and sell more of your product or … Read more about How to Avoid These 7 Devastating Facebook Advertising Mistakes

Is This The Future of Your Marketing Strategy?

How to Create Dangerously Effective Content Does your overall marketing strategy include a comprehensive and well-planned content marketing strategy? If not, you’re probably a bit behind the curve—according to industry experts like Neil Patel, the Aberdeen Group, and others, businesses defined … Read more about Is This The Future of Your Marketing Strategy?